While many in the United States may not be familiar with the Primitivo grape variety coming out of Puglia, Italy, they are familiar with its sibling, Zinfandel. Recent DNA samplings show that Primitivo and Zinfandel are indeed siblings, with some suggesting  that they are one and the same. Both grape varieties show many of the same aroma and flavor characteristics.
In sampling the 2010 Pinetti Notte Primitivo, the aromas are of cherries, berries, and some spice. The flavor profile is of cherries, blackberries, with some vegetal/herbal flavors, and finished with black pepper. For an affordable wine ($6 retail), it was a medium-bodied, with soft tannins, and a medium finish. I paired this wine with aged cheeses, Italian meats and artisan bread, and they went together well.

Jon